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What is the role of communication in shaping the culture of an organization?

Chandini Mokthar
September 15, 2023
What is the role of communication in shaping the culture of an organization?

Communication involves more than just words and gestures! Communication in the workplace encompasses all aspects of delivering information from one individual to another. Consequently, communication is a crucial aspect of an organization's ethos. You might even say that an organization's culture is the outcome of the relationships between its employees over an extended period of time. The two concepts are, therefore, closely interrelated.

The Importance of Communication for Organizational Culture

Communication within an organization takes many forms, including oral and written communication, email, intranet, instant messaging, business connections, or even body language, all of which are crucial in our increasingly diverse and geographically dispersed workplaces.

Communication's significance within an organization cannot be exaggerated. Your culture will deteriorate even if you have the most experienced, capable, and talented employees available, if communication is poor.

Effective communication assists in unleashing the potential of an organization's value system. It contributes to the creation of a healthy workplace, fostering collaboration and increasing productivity.

A business consists of ongoing interactions with numerous parties, including managers, workers, and consumers. Effective communication assures the free passage of knowledge and information between all parties concerned, thereby decreasing the possibility of misinterpretation, discontent, and mistrust.

Managers Set the Tone for Organizational Culture with Good Communication

Importantly, effective communication must emanate from the top to bottom. The way in which a supervisor communicates with his/her team is widely regarded as suggestive of the process by which a company interacts with its personnel, which establishes the context for organizational culture.

Indeed, the relationship between supervisor and subordinate is a snapshot of the organizational environment. The interactions between supervisors and subordinates are a visible representation of company culture in action.

However, only 13% of employees strongly concur that their organization's leadership communicates effectively, according to Gallup research.

When supervisors effectively communicate, they are able to establish objectives and outcomes on which a larger number of employees can agree, fostering greater teamwork. Listening to, as well as communicating with employees can also aid the creation of policies that are relevant to them. This is central to an employee-centric culture.

4 Ways Communication Shapes Culture

Let's now examine the role employee communication plays in creating an advantageous and positive workplace culture and propelling business success:

1. Poor communication leads to a disconnected employee experience

Employees in a large organization may feel as though they are losing out on essential company news. When this occurs, not only are individuals not as productive, they additionally lack a sense of belonging within their organization. On the contrary, frequent communication helps staff members stay informed and keeps them in constant touch with coworkers and supervisors. It is much simpler to motivate them to be their best selves and positively contribute to your culture.

2. Communication is directly linked to productivity

Prioritizing communication as an element of the company's culture has a significant impact on employee engagement and workplace productivity. In general, employees feel more inspired when management provides regular updates on the business. Therefore, when organizations ensure that their employees are always engaged, they experience a rise/boost in team effectiveness.

3. Good communication helps retain your top talent

Communication at work has a substantial effect on retention, and organizations that work on their communication strategy witness reduced turnover rates. Many employees actively seeking new employment mention workplace culture as the primary reason. Investing in communication as a top priority can help reverse this trend.

When employees share a common purpose and a common set of principles, they are more inclined to stay committed to their employers. This cannot be achieved without excellent communication.

4. Communication turns employees into advocates of organizational culture

Organizations with a robust communication strategy are much more likely to turn employees into brand advocates. Employees are then aware of the advantages of advocacy, which include enhancing their own brand image and assisting organizations in achieving greater business outcomes. Given that employee advocacy may have a major impact on the company's operations, it isn't unusual that just about every company now endeavors to transform its workers into brand ambassadors.

Tips to Improve Communication and Enhance Culture

Communication plays a crucial role in fostering employee satisfaction and, ultimately, a positive work culture. You can improve this by:

  • Transferring vital information to all workers so that they are conscious of their actual responsibilities and desired conduct.
  • Allowing employees to express their opinions and ideas in an open forum.
  • Guaranteeing that superiors are approachable by all members and have a friendly ear for queries
  • Offering consistent achievers a say in corporate strategy and culture
  • Avoiding information saturation by increasing the relevance of each communication
  • Controlling the grapevine factor and minimizing the impact of workplace rumors and speculation

Final Thoughts

In conclusion, communication is crucial for the creation of a company's philosophy and value system.   Businesses that prioritize effective communication enjoy a more positive work environment, happier employees, and greater output. Leaders have a significant impact on a company's culture. Therefore, they must put a premium on communication, develop appropriate communication strategies and techniques, and promote honest and open discourse among the workforce.

Chandini Mokthar
Chandini Mokthar
VP, People & Culture
Chandini Mokhtar is the VP- People & Culture of Moolya and plays a pivotal role in defining Moolya’s overall culture and value. As a true People leader, she is highly focussed on elevating culture and helping organisations to navigate the cultural transformation. Chandini has been a talent acquisition specialist, talent specialist, and a talent acquisition consultant with extensive experience in the domain of defining people culture and ensuring a positive work environment. In a constantly changing environment, she creates an agile employee experience and keeps her team flexible enough to accommodate any changes.
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